![\"Worried](\"http:\/\/bookim.org\/wp-content\/uploads\/2011\/05\/worried_author.jpg\" "\\"Author's")
<\/a>Author's Face Many Book Marketing Challenges<\/p><\/div><\/p>\n
The challenges to marketing a book continue to rise in lieu of the massive number of titles that are now flooding the marketplace.\u00a0 Last year close to 300,000 unique book titles\u00a0were published by traditional book publishers.\u00a0 That number is dwarfed by the number of books published by self-published, print on demand \u201cPOD\u201d and ebooks that totaled 2.7 million titles.\u00a0 Wow, with traditional publishers just averaging 2000 copies per book and less than a 150 copies for the alternative publishers we are seeing tsunami of titles vying to find a readership and failing big time, in fact failing 99% of the time. So\u00a0 is marketing a book with an aggressive, traditional marketing campaign the right strategy?\u00a0 Not really because the costs are too prohibitive for the given results.\u00a0 Let\u2019s break down some of the traditional direct marketing approaches for marketing a book and weigh the potential risk\/rewards to the author looking for marketing a book techniques.<\/p>\n
So how about a Direct Mailing Marketing Campaign for marketing a book?\u00a0 Let\u2019s say you buy 5000 names at 20 cents\u00a0a pop from a list broker and then add the cost for copy production, the actual mailing cost plus the setup fees and now you have spent nearly a thousand to two thousand dollars.\u00a0 With direct marketing response rates between 1% and 2% you\u2019ll get may be an extra hundred copies sold from your 5000 piece mailing. It will cost you almost ten to twenty dollars to market each book you sold, not exactly great numbers nor does it make economic sense.<\/p>\n
How about traditional print advertising such as magazines and newspapers for marketing a book?\u00a0 Unfortunately, traditional print is having readership problems and the costs are prohibitive as well.\u00a0 A simple small display ad could cost thousands in a suitable magazine or newspaper.\u00a0 A response rate of\u00a0 1% would be a home run and that means out of a 100,000 views you might sell an additional thousand books.\u00a0 All of this from an ad that cost you thousands which is at best a losing proposition for marketing a book via traditional newsprint.<\/p>\n
How about a Pay Per Click campaign such as Google AdWords\u00a0for marketing a book?\u00a0 Costs vary wildly depending of the specific keyword that is applicable to your book and the present competitive demand for that given keyword.\u00a0 If we assume you could do marketing a book at the very low-end\u00a0of PPC for a keyword, let\u2019s say 20 cents, you still would have some challenges.\u00a0 A\u00a0thousand clicks will cost you $200 and if your web site converts at an unprecedented\u00a0rate, remember you can\u2019t direct link to your Amazon page without running afoul of Googliath, then you can expect to sell a fifty extra books.\u00a0 That might work for you if you self-publish and this is really assumes you phenomenally convert but if you\u2019re only getting a royalty you just lost money!\u00a0 In reality it\u2019s hard to get quality, qualified clicks from book buyers!<\/p>\n
To add to your lack of options for marketing a book even if you have a little cash you will find that traditional book marketers are really looking for campaigns that will\u00a0total a few hundred thousand dollars before taking you on as a customer, making it definitely a big boy\u2019s game. So it\u2019s not just publishers that have failed but so have book marketers for the little guy.<\/p>\n
So how do you go about marketing a book?\u00a0 The solution: BookIM<\/a> and its affordable proactive SEO and Web 2.0 book advertising campaigns! Research the cost of marketing a book <\/a>here and then compare to BookIM!<\/p>\n","protected":false},"excerpt":{"rendered":" The challenges to marketing a book continue to rise in lieu of the massive number of titles that are now flooding the marketplace.\u00a0 Last year close to 300,000 unique book titles\u00a0were published by traditional book publishers.\u00a0 That number is dwarfed by the number of books published by self-published, print on demand \u201cPOD\u201d and ebooks […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3],"tags":[14],"class_list":["post-397","post","type-post","status-publish","format-standard","hentry","category-book-reviews","tag-marketing-a-book"],"_links":{"self":[{"href":"https:\/\/bookim.org\/index.php\/wp-json\/wp\/v2\/posts\/397"}],"collection":[{"href":"https:\/\/bookim.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookim.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookim.org\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bookim.org\/index.php\/wp-json\/wp\/v2\/comments?post=397"}],"version-history":[{"count":0,"href":"https:\/\/bookim.org\/index.php\/wp-json\/wp\/v2\/posts\/397\/revisions"}],"wp:attachment":[{"href":"https:\/\/bookim.org\/index.php\/wp-json\/wp\/v2\/media?parent=397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookim.org\/index.php\/wp-json\/wp\/v2\/categories?post=397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookim.org\/index.php\/wp-json\/wp\/v2\/tags?post=397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}