{"id":513,"date":"2011-11-13T20:25:47","date_gmt":"2011-11-13T20:25:47","guid":{"rendered":"http:\/\/bookim.org\/?p=513"},"modified":"2011-11-13T20:25:47","modified_gmt":"2011-11-13T20:25:47","slug":"bookim-introduces-adaap-the-advertising-program-for-authors-advertisers-and-publishers","status":"publish","type":"post","link":"https:\/\/bookim.org\/index.php\/2011\/11\/13\/bookim-introduces-adaap-the-advertising-program-for-authors-advertisers-and-publishers\/","title":{"rendered":"BookIM Introduces ADAAP &#8211; The Advertising Program for Authors, Advertisers and Publishers"},"content":{"rendered":"<p>Most readers of ebooks like freebies. Unfortunately that\u2019s a not very sustainable model for publishers and self-publishing authors. Yet, many self-published authors have a base numbering hundreds of thousands so how do we reconcile the two conflicting needs for monetizing ebooks by publishers and authors while keeping ebooks for free for fans?<\/p>\n<p>That&#8217;s where BookIM comes in and their various advertising programs for publishers and the self-published. BookIM has programs that allow sponsors, okay advertisers, to insert quality non-offensive ads inside the ebook without offending readers and distracting from the flow of the novel. All ads are subject to the approval of the author and can support a number of ebook publishing\u00a0formats from the <strong>ADAAP<\/strong> server platform. The fans get their novel for free, the author gets some much necessary revenue and the advertisers get a wide distribution among some very dedicated consumers with a product that has a long shelf-life. Plus depending on the platform the ads can interactive with hyper-links to their site so the ads can remain fresh!<\/p>\n<p>Introducing the <strong>ADAAP Program (Advertising for Authors, Advertisers and Publishers)<\/strong> a new Ad Marketing Program for Authors, Advertisers and Publishers to adapt to the ongoing challenges of technology convergence and is the next step to revolutionizing book publishing. <strong>ADAAP<\/strong> is a program that balances\u00a0the needs of readers, publishers, authors and advertisers. <strong>ADAAP<\/strong> will give self-publishing authors new opportunities to create revenue from their hard work. Whereas\u00a0\u00a0with technology convergence the publishing industry needs to adapt to a changing business market (<strong>ADAAP<\/strong>). Publishers facing challenge from Amazon and a real threat to their revenue stream. BookIM is presently working<strong> ADAAP<\/strong> ad campaigns with authors at Amazon, Smashwords, Podiobooks and Wattpad.<\/p>\n<p>What&#8217;s in it for everybody? Unlike traditional book advertising in the past the <strong>ADAAP<\/strong> ads have the following advantages:<\/p>\n<ol>\n<li><strong>Authors:<\/strong>Monetizing their efforts while retaining control. Copyright owners of the ebook be it publishers or authors own the right to refuse any given ad.<\/li>\n<li><strong>Publishers:<\/strong>Generate new revenue streams apart from Amazon with\u00a0ad programs, sponsorships and interactive ads.<\/li>\n<li><strong>Direct Marketers and Advertisers:<\/strong>Discover an entirely new ad content platform to invest in.<\/li>\n<li><strong>Readers:<\/strong> Can get access to quality free ebooks. If they dislike the ads they can purchase the same novel ad-free at Amazon.com, Smashwords or other ebook publishers. Level of ad intrusiveness can be directly related to reader spending.<\/li>\n<\/ol>\n<p>Key features of the<strong> ADDAP<\/strong> ad platform\u00a0include:<\/p>\n<ul>\n<li>The <strong>ADDAP<\/strong> Ad Platform for Kindle and Nook can support multiple\u00a0hyper-links and can be interactive from devices withWiFi access.<\/li>\n<li>Ads can be full color with numerous locations within the ebook.<\/li>\n<li>Ads can be auto-executing.<\/li>\n<li>Ads can be refreshed on a weekly to monthly basis.<\/li>\n<li>Monthly to weekly demographic reports can be supplied regarding ad traffic.<\/li>\n<li>Instead of Ads advertisers can just be\u00a0novel sponsors.<\/li>\n<li>Discounts available for advertising with different novels and authors.<\/li>\n<li>Advertisers can chose any number of different genera to advertise with.<\/li>\n<li>Authors and Publishers have the final say on ad selection and placement.<\/li>\n<\/ul>\n<p>Isn&#8217;t it time for your book marketing program to <strong>ADAAP<\/strong> (Adapt)? Whether you are an advertiser, author or publisher contact BookIM at 631-751-5116 for more information about<strong> ADAAP<\/strong>.<\/p>\n<p><a href=\"http:\/\/api.feedster.com\/ping\">http:\/\/api.feedster.com\/ping<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most readers of ebooks like freebies. Unfortunately that\u2019s a not very sustainable model for publishers and self-publishing authors. Yet, many self-published authors have a base numbering hundreds of thousands so how do we reconcile the two conflicting needs for monetizing ebooks by publishers and authors while keeping ebooks for free for fans? That&#8217;s where BookIM [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-513","post","type-post","status-publish","format-standard","hentry","category-book-reviews"],"_links":{"self":[{"href":"https:\/\/bookim.org\/index.php\/wp-json\/wp\/v2\/posts\/513"}],"collection":[{"href":"https:\/\/bookim.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookim.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookim.org\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bookim.org\/index.php\/wp-json\/wp\/v2\/comments?post=513"}],"version-history":[{"count":0,"href":"https:\/\/bookim.org\/index.php\/wp-json\/wp\/v2\/posts\/513\/revisions"}],"wp:attachment":[{"href":"https:\/\/bookim.org\/index.php\/wp-json\/wp\/v2\/media?parent=513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookim.org\/index.php\/wp-json\/wp\/v2\/categories?post=513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookim.org\/index.php\/wp-json\/wp\/v2\/tags?post=513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}