Most readers of ebooks like freebies. Unfortunately that’s a not very sustainable model for publishers and self-publishing authors. Yet, many self-published authors have a base numbering hundreds of thousands so how do we reconcile the two conflicting needs for monetizing ebooks by publishers and authors while keeping ebooks for free for fans?
That’s where BookIM comes in and their various advertising programs for publishers and the self-published. BookIM has programs that allow sponsors, okay advertisers, to insert quality non-offensive ads inside the ebook without offending readers and distracting from the flow of the novel. All ads are subject to the approval of the author and can support a number of ebook publishing formats from the ADAAP server platform. The fans get their novel for free, the author gets some much necessary revenue and the advertisers get a wide distribution among some very dedicated consumers with a product that has a long shelf-life. Plus depending on the platform the ads can interactive with hyper-links to their site so the ads can remain fresh!
Introducing the ADAAP Program (Advertising for Authors, Advertisers and Publishers) a new Ad Marketing Program for Authors, Advertisers and Publishers to adapt to the ongoing challenges of technology convergence and is the next step to revolutionizing book publishing. ADAAP is a program that balances the needs of readers, publishers, authors and advertisers. ADAAP will give self-publishing authors new opportunities to create revenue from their hard work. Whereas with technology convergence the publishing industry needs to adapt to a changing business market (ADAAP). Publishers facing challenge from Amazon and a real threat to their revenue stream. BookIM is presently working ADAAP ad campaigns with authors at Amazon, Smashwords, Podiobooks and Wattpad.
What’s in it for everybody? Unlike traditional book advertising in the past the ADAAP ads have the following advantages:
- Authors:Monetizing their efforts while retaining control. Copyright owners of the ebook be it publishers or authors own the right to refuse any given ad.
- Publishers:Generate new revenue streams apart from Amazon with ad programs, sponsorships and interactive ads.
- Direct Marketers and Advertisers:Discover an entirely new ad content platform to invest in.
- Readers: Can get access to quality free ebooks. If they dislike the ads they can purchase the same novel ad-free at Amazon.com, Smashwords or other ebook publishers. Level of ad intrusiveness can be directly related to reader spending.
Key features of the ADDAP ad platform include:
- The ADDAP Ad Platform for Kindle and Nook can support multiple hyper-links and can be interactive from devices withWiFi access.
- Ads can be full color with numerous locations within the ebook.
- Ads can be auto-executing.
- Ads can be refreshed on a weekly to monthly basis.
- Monthly to weekly demographic reports can be supplied regarding ad traffic.
- Instead of Ads advertisers can just be novel sponsors.
- Discounts available for advertising with different novels and authors.
- Advertisers can chose any number of different genera to advertise with.
- Authors and Publishers have the final say on ad selection and placement.
Isn’t it time for your book marketing program to ADAAP (Adapt)? Whether you are an advertiser, author or publisher contact BookIM at 631-751-5116 for more information about ADAAP.
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